Privacy Policy

1. Data Collection and Sources

The services provided through Datamuri utilize information gathered from a variety of third party sources and partner networks. This information includes public records and data from websites that collect visitor information through digital signatures. We do not collect this information directly from consumers but act as a facilitator for organizations seeking to utilize these existing data sets.

2. Types of Information Processed

• Personal and professional email addresses
• IP addresses and browser signatures
• Hashed email identifiers
• Mobile advertising IDs
• Demographic details and interest based segments

3. Identity Resolution Technology

The platform utilizes partner technology such as pixels to resolve anonymous website traffic into actionable profiles. This process involves matching browser cookies against established tables of hashed identifiers.

4. How Data is Utilized

• Building custom audiences for advertising platforms
• Verifying the accuracy of existing contact lists
• Facilitating direct outreach via email or telecommunications
• Analyzing consumer behavior to improve service delivery

5. Third Party Disclosures

Information is shared with our service providers and data partners to facilitate the delivery of the service.

6. Opt Out Rights and Procedures

Consumers have the right to opt out of the data sets maintained by our partners. You may contact our privacy office to initiate this process.

7. Security Protocols

The data is managed within a SOC 2 compliant environment. Our partners utilize encryption and hashing to ensure that information is transmitted securely.

8. Updates to this Policy

This policy may be updated periodically to reflect changes in the regulatory landscape or shifts in our partner networks.